The Marketing Specialist (MDx & WHC) plays a key role in strengthening and accelerating growth across DS’s core growth platforms. This role is responsible for executing go-to-market strategies, managing strategic products and portfolios, and driving KOL engagement to translate scientific value into meaningful market adoption. The position works closely with Sales and cross-functional teams to deliver high-impact market initiatives and maximize commercial effectiveness.
The Marketing Specialist (MDx & WHC) plays a key role in strengthening and accelerating growth across DS’s core growth platforms. This role is responsible for executing go-to-market strategies, managing strategic products and portfolios, and driving KOL engagement to translate scientific value into meaningful market adoption. The position works closely with Sales and cross-functional teams to deliver high-impact market initiatives and maximize commercial effectiveness.
Go-to-Market Strategy & Execution
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Execute go-to-market strategies for MDx and WHC portfolios to support sustained growth and market expansion
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Translate strategic priorities into actionable marketing initiatives and field-ready execution plans
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Support consistent and effective market execution across priority segments and customer groups
Product & Portfolio Management
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Manage assigned products and portfolios, including positioning, messaging, and value proposition
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Develop, maintain, and optimize marketing and sales enablement materials to support market adoption
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Ensure strong product ownership and alignment of messaging across channels
KOL Engagement
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Build and maintain strong relationships with key opinion leaders (KOLs) to enhance scientific credibility and market influence
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Support KOL-driven activities such as symposiums, congress engagements, and scientific discussions
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Collaborate with internal stakeholders to effectively translate scientific insights into market-relevant communication
Market Activities & Growth Initiatives
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Execute market-facing activities including conferences, campaigns, and customer engagement programs
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Identify growth opportunities and support market development activities in close collaboration with Sales
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Contribute to initiatives that strengthen market penetration and long-term platform adoption
Cross-functional Collaboration
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Work closely with Sales, Application and other functional teams to ensure aligned execution and strong market impact
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Act as a proactive marketing partner to support shared commercial objectives
Required
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At least 2 years of hands-on experience in the molecular diagnostics field (e.g., MDx, molecular assays, molecular platforms, or related diagnostic environments)
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Practical experience working with products, customers, or market activities in molecular diagnostics
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Ability to manage products and market activities end-to-end with a strong ownership mindset
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Excellent communication and stakeholder management skills
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Business-level proficiency in Korean and English
Preferred
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Experience in diagnostics, medical devices, or healthcare industry
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Experience working with KOLs and scientific or clinical marketing activities
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Experience in portfolio management or market development roles
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Self-motivated and proactive, with strong ownership and the ability to drive initiatives independently
Required Skills
Optional Skills
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KOR South Korea - Seoul HQ
