IMC & Digital Specialist - L'Oréal Paris (CPD) - Seoul, South Korea
Hello, we’re L’Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
Reporting to the IMC Team Manager, you will drive L’Oréal Paris’s viral and influencer marketing to strengthen our brand positioning in South Korea.
IMC Campaign
- Plan and execute IMC campaign closely co-work with PMs, also monitor and execute analysis of competitors, market, and digital/PR trends regularly.
PR/Influencer Marketing
- Participate in brainstorming and contribute to the development of IMC & digital plan
- Create key content of new launch & manage ambassador assets
- Identify and engage relevant influencers for collaborations aligned with brand campaigns
- Assist with media relations, building and maintaining relationships with key media contacts
- Run brand official account including Kakaotalk Channel, Blog, Youtube and Website with regular updates based on campaign calendar.
- Use internal influencer tracking tools for data-based KOL collaboration
- Monitor media coverage and track campaign results
- Stay up-to-date on influencer marketing trends and best practices
We Are Looking For
- Under 3 years of experience (1-2 years of experience in IMC & Digital is preferred) including internships
- Fluency in Korean and English.
- Strong foundation in social media, influencer engagement, and content creation.
- Ability to use data-driven insights to track campaign coverage and ROI.
- A collaborative, proactive team player who thrives in fast-paced environments.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
Who We Are
Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. Together, we tackle big challenges while staying committed to making the world a more inclusive and better place.
Today, L’Oréal includes over 9k experts in beauty tech, digital, data and e-comm. The Consumer Products Division is on a mission to democratize beauty at its best, elevating the mass market with premium innovations from brands like L’Oréal Paris, Garnier, and Maybelline.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
(*Please attach your updated Eng. resume when you apply.)
