PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
Drive effective and efficient brand activation across WHS multi-channel ecosystem by translating global and local strategies into impactful market execution.
This role ensures strong cross-functional alignment across Local Brand Communication, Business Units, Assortment Planning, and Wholesale Sales, delivering brand-led and channel-specific campaign activation that maximizes sell-through, increases account share of business (SOB), and accelerates digital and retail performance.
1. Strategy & Planning
- Develop and execute integrated WHS brand activation strategies aligned with overall marketing and business objectives.
- Identify key consumer segments for each wholesale account and design tailored communication strategies within brand guidelines.
- Own WHS marketing calendar planning and execution, integrating global campaigns, local priorities, and account-exclusive initiatives.
- Build structured activation roadmaps by channel and account to ensure focused execution on high-impact moments.
2. Partnerships & Cross-functional Collaboration
- Build and maintain strong working relationships with key WHS partners (e.g., ABC Mart, Musinsa, Shoemaker, fashion & sports specialty retailers) and internal channel teams.
- Partner closely with CM and SPOMA teams to drive authentic brand endorsement through influencer and athlete seeding and incubation programs.
- Manage cross-functional collaboration with Brand Communication, Retail Marketing, VM, Digital Activation, and Culture Marketing to deliver fully integrated activations.
3. WHS Channel Marketing Execution
- Plan and execute content creation, localization, events, product launches, and trade marketing activities across WHS accounts.
- Ensure all activations are executed consistently in line with global and local brand guidelines.
- Work in close partnership with RMK and VM teams to deliver best-in-class in-store execution and collaborate with BC and DA teams to drive integrated digital storytelling that strengthens brand presence and elevates consumer experience across touchpoints.
4. Sales Enablement & Performance Analysis
- Provide WHS sales teams with effective marketing tools, materials, training, and campaign guidance to drive sell-through.
- Track and analyze campaign performance, consumer feedback, and account insights to optimize activation effectiveness.
- Leverage market trends, consumer behavior, and competitive analysis to continuously refine strategies and execution.
5. Budget & ROI Management
- Own and manage WHS brand activation budgets to ensure efficient resource allocation and cost control.
- Monitor ROI and ROMI, driving performance optimization through disciplined planning, execution, and evaluation.
KEY PERFORMANCE INDICATORS (KPIS)
- NPS (Country / Key City / Key Category)
- Net Sales
- Full-price Sell-through Rate
- Account Share of Business (SOB)
- Compliance with MaEx Guidelines
- Monthly MaEx Accuracy vs. RFC LE
- ROMI (Return on Marketing Investment)
- Year-end Marketing Inventory Level
KEY RELATIONSHIPS
- Brand Activation
- Business Units
- Assortment Planning
- Wholesale Sales (Multi-account manager)
- Planning & Media Activation, Culture Marketing, Sports Marketing,
Retail Marketing, Visual Merchandising, Digital Activation
KNOWLEDGE, SKILLS & ABILITIES
- Strong understanding of full marketing mix (advertising, events, sponsorship, retail, PR, digital), preferably within a global brand or sporting goods environment.
- Proven ability to translate global strategies into strong local execution.
- Solid experience in marketing budget planning, management, and ROI tracking.
- Strong communication and presentation skills with internal and external stakeholders.
- Advanced proficiency in MS Office.
- Experience working across both local market and regional/global marketing organizations preferred.
- Strong collaboration, project management, and execution capabilities.
- High level of ownership, accountability, and problem-solving mindset.
- Fluent in English; fluent in Korean preferred.
EDUCATION & EXPERIENCE / MINIMUM QUALIFICATIONS
- Bachelor’s degree in business, Marketing, or related field, or equivalent professional experience.
- 6 years of experience in marketing, brand activation, or channel marketing roles.
- Experience in wholesale, retail, or sales-driven marketing environments is strongly preferred.
- Experience working within multi-business and multi-channel organizational structures preferred.
