Position Overview:
Marketing strategy
Based on the company’s Marketing plans for Asia and on the requirements of the Korean market, prepare a Marketing strategy in line with the company’s objectives to achieve the sales target and increase brand awareness. Plan, develop and execute accordingly yearly marketing plan, and promotion plan through new product launches as well as the ongoing support of basic business.
Marketing Mix
Monitor, survey, define and update continuously the marketing mix of the Makeup category, its positioning versus our competitors’ and market trends regarding the products, the consumers, the price, the distribution, the promotion and the communication.
