Pierre Fabre is a French Pharmaceutical and Dermocosmetic company.
Our group has 60 years of history and we started a business in Korea from 2013.
Now 4 brand (Rene Furterer, Avene, Klorane and Ducray) proudcts are sold in different channels in Korea.
In close collaboration with sales teams, Digital marketing & e-retail (depending on the subsidiary) for your area :
- Participate in the development of a local marketing strategy
- Adapt consumer/health professional profiles targeted by the brand/franchise/product line to the local market and define their journeys and transform them into a local marketing plan to develop sales
- Take responsibility for implementing the omni-channel marketing activation plan in your area and monitor its application in relation to field teams
- Ensure correct adoption of the brand/franchise image and values locally
- Contribute to defining the brand/franchise global strategy by providing feedback on local market needs
- Contribute to developing digital strategy, in line with guidelines developed by the corporate digital division and ensure a good return on investment
- Measure the performance of omni-channel marketing action plans and propose plans for improvement
- Participate in drawing up and tracking the budgets and key performance indicators for the department
Nous sommes convaincus que la diversité est une source d’épanouissement, d’équilibre social et de complémentarité pour nos collaborateurs, nos offres sont donc ouvertes à toutes et tous sans restriction.
