Strengthen field performance in TA and Value & Access by enabling data-driven HQ decisions, optimizing territory structures, and aligning field resources with brand cross functional priorities.
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Support the design and operationalization of field performance evaluation plans, Value & Access field metrics, territory structures, and field force sizing in alignment with internal/external benchmarking and continuous workforce planning perspectives (final accountability remains with TA and Value & Access leads)
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Implement balanced territory structures, revise territory maps, conduct rep placement analytics, and generate actionable insights while respecting functional boundaries.
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Recommend optimal field force size and organizational structure to support launch brands and Value & Access expert engagement plans.
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Build ambitious, competitive, motivational and compliant performance evaluation models, reward systems to ensure financial targets are achieved.
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Sets competitive in-field metric KPIs and ensures they`re delivered
Act as a business partner to TA and Value & Access leads by transforming data into actionable insights to execute launch plans, sustain brand performance, enhance Value & Access field metrics, inform market model consolidation and support HQ/regional/global decision-making process in resource allocation & optimization, while preserving functional boundaries across TA and Value & Access.
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Deliver integrated metrics and measurements, and business insights to guide decision-making.
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Partner with finance to generate the analytical insights and cross functional consolidation needed for business decisions, including brand performance, market modelling assumptions, and resources-workforce planning optimization.
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Lead market research planning including patient journey mapping, segmentation, and market sizing, medical, payers research, and competitive assessment.
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Conduct deep-dive analyses using internal & external data sources; manage external data acquisition & liaise with external partners based on current/future needs, to enable business and operational insights generation, anticipation of trends for supporting better data-driven TA and Value&Access decisions.
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Map competitive dynamics, industry evolution, healthcare system trends, and digital/technology developments for each TA and Value & Access team.
Localize and operationalize global digital frameworks, delivering trusted technology platforms and data capabilities that enable informed, cross‑functional decision‑making.
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As per HQ/regional/global guidelines, drive standardization including tools/processes/data and maintain a federated, trusted view of business-critical data
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Define business rules for data processing and ensure end‑to‑end data quality across TA, Medical, and Access, including CRM data platforms management.
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Define and maintain data sources, processing and quality for TA, Medical, and Access Global KPI reporting
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Liaise with Integrated Insights to develop dashboards and reporting tailored to functional needs
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Drive change management and ensure proper adoption of technology platforms and assets developed by International
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Enable tech readiness for global execution excellence initiatives (e.g. ICE, IMEx, IpEx, etc.)
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Manage AI products that enhance customer engagement and productivity
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Partner with Capability Building for strengthening technology, digital, AI savviness, skillsets and adoption.
Deploy industry‑leading capabilities, incl. AI - aligned with global priorities—across TA, Medical Affairs, and Value & Access to enhance performance and future‑readiness, leveraging effective knowledge management.
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Assess capability needs across TA, medical and V&A in alignment with International global priorities, including building on outside in perspective of market context/trends in specific domains.
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Deploy and deliver business learning/curriculum programs tailored to country needs.
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Set standards for learning governance, measurement, and effectiveness.
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Execute/deliver global learning experiences and tools, in partnership with functional teams.
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Maintain effective partnerships with external vendors to ensure high‑quality & efficient budget mngt for training local adaptions and/or deployment of globally developed materials/programs/curricula.
Serves as the execution engine for integrated customer excellence across TA, and Value&Access, ensuring launch readiness reviews are efficiently planned and prepared, content is activated across channels, and customer engagement is orchestrated with precision.
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Ensure content readiness and activation across field technology platforms and channels.
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Validate customer journeys and guide omnichannel excellence.
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Coordinate congress logistics and vendor management.
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Implement frameworks to optimize promotional and access resource deployment.
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Drive implementation of ICE, IPEx, promotional excellence (process, quality of OneBrand plan, KPI, consistency, promotional spend etc) & launch excellence (quality, KPI and continuous improvement).
Leadership & Culture
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Lead a neutral enabling unit and coordinate cross-functional teams (TA, Medical, Value & Access) to deliver enterprise/market priorities.
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Build a high-performance culture; oversee recruiting, performance, and coaching; develop critical capabilities and talent pipelines.
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Attract, develop, and retain top talent while strengthening succession plans and capabilities across the country organization.
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Role-model Novartis Leadership Expectations, driving transformation, performance, self‑awareness, and growth mindset.
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Demonstrate an ethical and compliance‑driven mindset, navigating complexity with integrity and maintaining strict separation between medical and promotional activities.
