About This Role:
The CRM Executive for TAG Heuer South Korea will play a pivotal role in managing customer relationships and driving engagement strategies across various digital platforms. They are responsible for developing and implementing CRM initiatives to enhance customer satisfaction, loyalty, and retention. This role requires a blend of analytical skills, strategic thinking, and creativity to effectively manage customer data and optimize communication channels. This role requires a strategic thinker with a deep understanding of the Korean luxury market and a passion for delivering exceptional brand experiences. Reporting directly to the Retail Director.
Responsibilities:
Data Analysis: Monitor and analyze CRM data to track identify trends, performance, and generate actionable insights to improve sales, customer targeting and effectiveness.
Customer Segmentation: Utilize data analytics to segment customers based on targeted customer groups, sales driven, customer behaviors, and preferences to personalize communication and marketing efforts.
CRM Platform Management: Oversee CRM platforms (Salesforce) and tools, ensuring they are properly configured, integrated with other systems, and optimized for maximum efficiency.
Customer Journey Mapping: Map out the customer journey to identify touchpoints and opportunities for personalized interactions, ensuring a seamless and consistent experience across all channels.
Collaboration: Work closely with cross-functional teams in Korea and regional/ global HQ including marketing, sales, finance, and CS to align CRM efforts with overall business goals and objectives.
Strategy Development & Action plan roll out : Develop and execute CRM strategies aligned with business objectives to drive customer acquisition, retention, and lifetime value, and concretely develop action plan to deplete the plan to the store with exact and precise HOW- TO
Campaign Management: Plan, execute, and optimize CRM campaigns across each sales channels including email, SMS, social media, and in-app notifications to drive engagement and conversions.
Content Creation: Collaborate with marketing and content teams to develop relevant and compelling content tailored to different customer segments and stages of the customer journey.
- Compliance and Privacy: Ensure compliance with data protection regulations (e.g., personnel information regulation, GDPR, CCPA) and best practices for data privacy and security in all CRM activities.
