GLOBAL COMPANY OVERVIEW
At Abbott, we’re dedicated to helping people live more fully, in everything we do. We’re creating the future of healthcare through life-changing technologies and products that make you healthier and stronger, quickly identify when you have a medical need, and treat conditions to help you get back to doing what you love.
With global headquarters in Chicago, USA, we serve people in more than 160 countries with leading medical devices, diagnostics, nutrition products and branded generic medicines. Our 114,000 colleagues are helping millions of people to live better and healthier, every day around the world. In South Korea, we’ve been helping people live fully for more than 30 years.
Diabetes Division(ADC) : We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.
한국애보트 : 글로벌 헬스케어 기업 애보트의 한국 법인으로, 진단·의료기기·제약·당뇨 등 다양한 헬스케어 솔루션을 통해 한국 국민의 건강한 삶에 기여하고 있습니다. (사무실 위치 : 대치동)
애보트메디칼코리아 : 애보트의 심혈관·구조심장·전기생리 분야 의료기기를 담당하는 한국 법인으로, 혁신적인 의료 기술을 통해 환자의 삶의 질 향상에 기여합니다. (사무실 위치 : 역삼동)
애보트래피드진단 : 애보트의 신속진단 사업부로서 의료기기 및 체외 진단 시약을 생산하며 현장 진단 검사의 세계적인 리더 기업입니다. (사무실 위치 : 분당 정자동)
한국애보트진단 : COVID-19, 말라리아, 인플루엔자, HIV, 매독, 간염 등 다양한 감염 질환을 신속하고 정확하게 진단할 수 있는 체외진단 의료기기를 연구, 개발, 생산합니다. (사무실 위치 : 기흥)
The HCP Marketing specialist for FreeStyle Libre will lead healthcare professional (HCP) engagement strategies in Korea, driving the strategic direction, market positioning, and adoption of FreeStyle Libre through HCP-focused marketing, scientific communication, KOL development, and medical society engagement.
This role will establish and execute integrated marketing initiatives, collaborate closely with Sales, Medical Affairs, Market Access, and Global/AREA teams, and build strong partnerships with key opinion leaders and professional societies to achieve business objectives and strengthen Abbott's leadership in diabetes management.
Strategic Planning & Execution
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Develop and implement comprehensive HCP marketing strategies aligned with business objectives.
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Conduct market analysis to identify trends, customer insights, unmet needs, and the competitive landscape.
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Develop annual strategic plans and tactical programs to accelerate HCP adoption and advocacy.
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Collaborate with cross-functional teams to align product, commercial, and scientific strategies.
Product Launch & Lifecycle Management
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Lead strategic planning and execution of product launches and lifecycle initiatives.
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Ensure launch readiness through effective cross-functional coordination.
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Develop value propositions and positioning strategies tailored to healthcare professionals.
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Monitor market performance and recommend optimization initiatives.
HCP Marketing Campaigns & Education Programs
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Develop and execute HCP-focused marketing campaigns and Peer-to-Peer engagement programs.
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Coordinate with Sales teams to create impactful customer engagement strategies and tools.
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Develop educational materials, scientific content, and training programs for healthcare professionals, partnering with Medical Affairs to ensure scientific accuracy and compliance.
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Lead symposiums, workshops, webinars, and educational events to expand Libre's value.
KOL Development & Engagement
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Identify, segment, and develop strategic relationships with key national and regional KOLs.
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Design and execute KOL engagement plans aligned with brand and scientific objectives, including advisory boards, speaker programs, and expert meetings.
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Develop emerging KOL programs to strengthen future advocacy and leadership networks.
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Gather and translate KOL insights into actionable business and marketing strategies, partnering with Medical Affairs on evidence dissemination.
Medical Society Management
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Develop and maintain strategic partnerships with relevant diabetes, endocrinology, and primary care societies.
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Lead congress strategy planning and execution, including sponsorships, symposia, exhibitions, and scientific engagement opportunities.
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Manage annual society engagement plans, budgets, contracts, and performance tracking, ensuring compliance with local regulations.
Cross-functional & Stakeholder Management
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Engage with Global, APAC, Medical Affairs, Market Access, Regulatory, Commercial Excellence, and Sales teams to ensure portfolio success.
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Build and maintain relationships with HCPs, KOLs, academic institutions, and professional societies; manage alliance partners on strategic alignment and KPI tracking.
Performance Monitoring & Reporting
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Define and track KPIs related to HCP engagement, KOL development, society partnerships, and marketing effectiveness.
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Analyze program outcomes, optimize resource allocation based on data-driven insights, and report strategic recommendations to senior management, including ROI of major congresses and sponsorships.
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Bachelor's degree required.
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Experience in the diabetes industry is required.
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3–7 years of marketing experience in the healthcare industry.
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Proven experience in HCP marketing, KOL management, and professional society engagement strongly preferred.
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Strong written and verbal communication skills in both Korean and English
근무기간 : 채용시로부터 18개월(회사 상황에 따라 정규 전환 가능)
