Key Responsibilities
Product Strategy & Portfolio Management
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Develop and execute long-term portfolio strategies aligned with business objectives.
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Manage the full product lifecycle, from ideation and launch to optimization and discontinuation.
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Identify market opportunities through consumer insights, competitive intelligence, and trend analysis.
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Lead new product launches, product renovations, and portfolio expansion initiatives.
Commercial & Business Management
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Own category performance, including revenue, profitability, and key business KPIs.
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Develop annual business plans, forecasts, and growth strategies.
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Partner with Supply Chain, Demand Planning, and Finance teams to optimize inventory and business performance.
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Monitor and analyze product performance, recommending corrective actions when necessary.
Marketing & Communications
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Define product positioning, value propositions, and key messaging.
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Develop integrated marketing communication strategies across digital, social, PR, CRM, events, and sales channels.
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Ensure marketing activities comply with applicable regulations and industry standards.
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Support sales teams with product training and commercial tools.
Cross-Functional Leadership
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Collaborate with global, regional, and local stakeholders across Marketing, R&D, Regulatory Affairs, Supply Chain, Sales, and Finance.
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Lead cross-functional projects and drive alignment among key stakeholders.
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Coach and develop team members, fostering a high-performance culture.
Qualifications
Required
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Bachelor's degree in Marketing, Business Administration, Nutrition, Life Sciences, or a related field.
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10–15 years of experience in Product Marketing, Brand Management, or Category Management.
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Strong experience within the health supplement, nutrition, consumer healthcare, or FMCG industry.
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Deep understanding of health supplement manufacturing, commercialization, sales, and marketing communications.
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Proven track record of successfully launching and managing products.
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Strong analytical and business acumen with data-driven decision-making capabilities.
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Excellent communication and stakeholder management skills.
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Professional proficiency in English.
Preferred
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Experience working in a multinational organization.
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Exposure to beauty, personal care, wellness technology, or connected device categories.
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People management and team leadership experience.
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Knowledge of health supplement regulations and claims management.
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Experience working with regional or global product teams.
