Key Job Accountabilities
JOB SUMMARY
Daily E-commerce Business management
- Build E-commerce business strategies and manage sales performance to achieve target top-line growth.
- Develop business planning for 1P/Sell-in channels and establish accurate Sell-in & Sell-out forecasting models.
- Well-execute and implement online strategies for each key channel in line with the brand's overall digital strategy.
- Create and maintain the online business: Brand e-Trade marketing calendar, e-Merchandising, and e-Content management.
- Implement brand strategic campaigns across all E-commerce channels in close collaboration with corporate teams.
- Strengthen and reinforce brand awareness by enhancing brand visibility, improving sales performance, and developing premium service experiences.
- Operate and merchandise website products based on sales objectives, key seasons, and promotions with online competitive intelligence to maintain the brand’s competitive advantage.
- Drive sales performance through data analysis and online product placement management while optimizing customer experience.
- Manage digital media budgets and optimize resource allocation to drive ROAS.
- Execute campaign media spend aligned with strategic brand KPIs and channel-specific objectives.
Achieving collaborative work
- Communicate with internal cross-functional teams and external partners to allocate, consolidate, and execute joint business plans.
- Manage stock and inventory forecasting in close alignment with Product Managers (PM) and Supply Chain Management (SCM).
- Monitor competitor movements, consumer behaviors, and emerging online channel trends.
- Localize and update brand assets with agencies and cascade them effectively to each channel.
Monitor New E-commerce Businesses for Test & Learn
- Analyze and manage new e-commerce channel opportunities and Live Streaming initiatives.
- Test & learn new potential business opportunities to protect brand equity and discover new growth drivers.
- Create synergy between e-commerce business and digital content creation.
Qualifications
Education
University graduate
Years of experience
2~7 years
Experience
Deep understanding of the local e-Commerce ecosystem and channel dynamics.
Preferred: Proven track record or experience in the beauty/cosmetics industry.
Preferred: Hands-on experience managing Sell-in channels (e.g., Coupang, Kurly, Olive Young, etc.).
Language
Fluent in both Korean and English
Other Skills
Computer skill proficiency: MS PPT, Excel, Word
