서울 상일동에서 최고의 it director 채용공고 20개(지금 채용 중!)

Lead and implement integrated Communication strategies that increase brand awareness, strengthen Maison desirability, and support new client recruitment in Korea, in line with Global guidelines and in alignment with the Regional Communications team. The role is responsible for ensuring the correct positioning of the Maison across PR, brand ambassador activities, media, digital and social platforms, while developing locally relevant initiatives that amplify global direction and enhance Maison’s visibility and relevance in the Korean market.

Main Responsibilities:

Work closely with the Regional Communications team to align on priorities and develop effective Communications, PR, media and brand activation strategies in line with Global guidelines, with clear budget planning and management.
Lead brand ambassador management, including coordination with the ambassador’s agency, and develop strong relationships with celebrities, KOLs, stylists, editors and other key opinion leaders to maximize relevant brand exposure and desirability.
Plan and effectively implement local PR activities and branding events in Korea, while supporting selected regional or global brand activations when required.
Supervise the PR agency across pitching, media relations, local press materials, PPL opportunities, celebrity and stylist requests, editorial coordination, press rack management, media enquiries and qualitative/quantitative coverage reporting.
Work with the media agency to define and implement the overall media strategy, including social advertising, Naver SEM/SEO and other paid media initiatives, ensuring efficient budget allocation and performance follow-up.
Ensure effective development and implementation of local digital and social media strategy, including Instagram, YouTube and Korea-specific local social platforms such as Kakao Channel/Page, in line with global brand direction and local market relevance.
Identify suitable personalities, celebrities and creators for product placement, gifting and partnership opportunities that enhance Maison visibility and desirability among the right target audiences.
Identify local marketing and brand-building opportunities, including partnerships, sponsorships and joint initiatives that support awareness, desirability and business impact.
Prepare and consolidate various reports, including PR reports, media performance reports, and budget follow-up, with actionable insights for local management and regional stakeholders.
Coordinate Communications-related trainings and ensure strong cross-functional alignment with CRM, VM and Merchandising teams to deliver consistent Maison messaging and client-facing execution.

Internal Working Relationships:

Global and Regional Communications teams
Korea Management team and local retail network, including Store Managers and sales staff

External Working Relationships:

PR agency, media agency, digital and social media partners
Brand ambassador, ambassador agency, celebrities, KOLs, influencers and creators
Press, editors, stylists and other media-related partners
Selected external partners, venues and vendors for branding events, partnerships and local activations

Profile

Qualifications & Expérience :

Education/Professional Qualification

Degree Holder

Experience

Over 13 years’ experience in Marketing Communications, preferred in fashion luxury retail industry

Language

Fluent Korean and English (both spoken and written)

BERLUTI
MAISON

Berluti has been making shoes for the elegant man since it was founded. The Duke of Windsor, Jean Cocteau, Andy Warhol… The greatest clients walked through the House’s doors, each one passionate about and captivated by the timeless elegance of these exceptional shoes, elevated to the rank of works of art. Offbeat classicism and technical virtuosity are keynotes of the House, while its character remains the same. Its story began at the end of the 19th century, when a young 30-year-old Italian brought his creative energy to Paris in order to practice his craft as a master shoemaker. He named his first model, a lace-up shoe, after himself, Alessandro, and the House took his surname, Berluti. Since then, every generation of the House has cultivated exceptional savoir-faire in the mastery of form and working with leather and patinas. The result is models that are incomparably elegant and comfortable. But more than simply a prestigious shoemaker, Berluti has always represented a certain art de vivre. Naturally, new areas of expression have been explored: leather goods in 2005, and in 2011 a ready-to-wear line was launched.

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BERLUTI MAISON

BERLUTI
MAISON