Job Description
1. 网红渠道增长操盘（为GMV负责）：深度深耕韩国本地网红生态与社媒流量规则，围绕平台销售目标，整体负责速卖通韩国市场网红渠道生意增长，对网红线GMV、成交转化、ROI等核心结果指标负责。
2. 达人合作模式开发与体系搭建：独立挖掘、拓展、维护本地头部/中腰部/垂类网红达人资源，持续创新短视频、种草、直播等多元化带货合作模式，沉淀可复制的标准化达人合作打法与渠道运营体系。
3. 网红营销项目全栈落地：统筹网红营销全流程，包含达人筛选、商务洽谈、方案策划、内容把控、上线投放及履约跟进，落地常态化种草及大促节点网红专项营销，高效撬动社媒流量增量。
4. 数据驱动策略迭代：持续监控网红渠道流量、转化、成交数据，定期复盘渠道及达人投产表现，基于数据优化达人结构、合作模式与投放策略，淘汰低效资源，持续提升渠道整体经营效率。
5. 跨团队协同提效：联动平台品类、运营、投放等团队，结合本地流行趋势输出适配的网红营销打法，借助达人矩阵实现品牌本地化曝光、用户拉新与生意增长，熟练运用AI工具赋能业务提效与决策。
1. Deeply cultivate the South Korean local influencer ecosystem and social media traffic algorithms. Aligning with the platform's sales targets, take overall ownership of business growth through influencer channels in the South Korean market, and be accountable for core performance metrics including influencer-driven GMV, conversion rates, and ROI.
2. Independently discover, expand, and maintain local top-tier, mid-tier, and vertical influencer resources. Continuously innovate diversified sales-driven cooperation models across short videos, product seeding, and live streaming, and establish replicable, standardized influencer cooperation playbooks and channel operation frameworks.
3. Manage the end-to-end influencer marketing process, including influencer sourcing, commercial negotiation, campaign planning, content quality control, campaign launch, and fulfillment tracking. Execute routine seeding campaigns as well as mega-sale influencer marketing projects to efficiently leverage incremental social media traffic.
4. Continuously monitor influencer channel traffic, conversion, and transaction data. Conduct regular reviews of channel and individual influencer ROI performance to optimize influencer portfolios, cooperation models, and media-buying strategies, filtering out low-efficiency resources to improve overall channel operational efficiency.
5. Partner with platform category, operations, and user acquisition teams to deliver tailored influencer marketing tactics based on local trending topics. Leverage the influencer matrix to drive local brand exposure, user acquisition, and business growth, and skillfully utilize AI tools to empower business efficiency and decision-making.
Position Requirement
1. 3年及以上跨境电商网红营销、达人渠道运营、社媒流量商业化经验，熟悉韩国本土YouTube/Instagram网红生态、带货链路及平台流量规则，有速卖通、跨境平台韩区经验优先。
2. 具备成熟的达人商务能力与模式创新能力，擅长挖掘优质网红资源、自主设计差异化合作玩法，有成功的网红带货项目落地及GMV增长案例。
3. 强数据思维与结果导向，精通流量、转化、投产数据分析，能够通过数据洞察快速迭代运营策略，具备独立扛住业务指标、驱动生意增长的能力。
4. 中韩流利，英语加分，可独立完成本地达人商务对接、跨团队协同沟通，具备优秀的项目推进、问题攻坚能力与抗压能力。
5. 熟练使用各类AI及数据分析工具赋能业务，思维灵活、本地化市场敏感度高，适配杭州/首尔两地办公及本土化业务运营。
1. 3+ years of experience in cross-border e-commerce influencer marketing, creator channel operations, or social media traffic monetization. Deeply familiar with the South Korean local YouTube/Instagram influencer ecosystem, sales conversion funnels, and platform traffic algorithms. Experience with AliExpress or other cross-border e-commerce platforms focusing on the South Korean market is highly preferred.
2. Possess mature influencer business development (BD) and innovative model-building capabilities. Skilled at identifying high-quality influencer resources and independently designing differentiated collaboration tactics, with a proven track record of successful sales-driven influencer projects and GMV growth.
3. Strong data-driven mindset and result-orientation. Proficient in analyzing traffic, conversion, and ROI data, with the ability to quickly iterate operational strategies based on data insights. Capable of independently owning business targets and driving business growth.
4. Fluent in Chinese, Korean, proficiency in English is a plus. Able to independently handle commercial communications with local influencers and manage cross-functional collaboration. Excellent project management, problem-solving, and stress-tolerance skills.
5. Proficient in using various AI and data analysis tools to empower business workflows. Agile thinker with high sensitivity to local market trends. Adaptable to working in both Hangzhou and Seoul and managing localized business operations.
