Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
General Description of the Role
The Brand Manager holds end-to-end ownership of their portfolio in Korea, leading brand strategy, annual planning and execution to deliver brand health, commercial performance and profitable growth. This role translates global brand direction into locally relevant plans, drives execution excellence across consumer, trade and digital touchpoints, and partners closely with Sales, CCM, Finance and regional teams to achieve volume, value and equity objectives.
Key Responsibilities and Capabilities
Own portfolio performance with full business accountability
Leads portfolio performance across volume, net sales, gross profit and A&P efficiency. Makes recommendations with a strong value creation mindset, balancing short-term commercial delivery with long-term brand equity.-
Define winning brand strategies for the Korean market
Builds clear annual brand plans for priority brands, identifying growth opportunities by channel, occasion, consumer target and price tier. Brings a creative and challenger mindset to develop distinctive ideas and brand plans that stand out from competitors, while ensuring local plans are insight-led and aligned with global brand positioning. -
Lead integrated execution across consumer, trade and advocacy
Develops and executes integrated campaigns, innovation launches, portfolio priorities and commercial programs across on-trade, off-trade and digital channels. Ensures excellent execution quality, timing and consistency in market. -
Turn consumer and market insight into action
Uses market data, consumer insight, competitive intelligence and post-evaluation learning to sharpen strategy, optimize investment and identify opportunities for recruitment, premiumization and brand distinctiveness. -
Drive cross-functional leadership and disciplined execution
Acts as a key connector across Marketing, Sales, CCM, Finance, Supply and regional teams to align priorities, resolve issues and keep initiatives on track. Brings strong ownership, proactive problem solving and high execution standards.
Experience Required & skills
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Bachelor's degree in Business, Marketing or equivalent
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7+ years of progressive brand management experience, ideally in premium FMCG, food & beverage, spirits, beverage or related consumer categories
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Strong strategic thinking, analytical skills, brand planning capabilities, with the ability to translate insight into actionable growth plans
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Strong commercial acumen with confidence working across pricing, P&L, investment effectiveness and channel priorities
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Excellent communication and stakeholder management skills across local, regional and cross-functional teams
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Strong project management, prioritization and execution skills with a proactive, solution-oriented mindset
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Creative mindset with the ability to challenge conventions, develop distinctive ideas and build brand plans that stand out from competitors
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Experience in spirits or premium beverage categories, and understanding of the Korean market, is a strong advantage
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Fluency in both Korean and English, with the ability to communicate effectively in local and regional business environments
Our commitment to Diversity & Inclusion:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.
