Job Title: Marketing Director
City: Seoul
State/Province: Korea
Posting Start Date: 8/11/26
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.
Regional Strategy: Adapt Wipro’s global "Consulting-Led, AI-Powered" narrative to resonate with Korean " large” enterprises.
Market Intelligence: Monitor local competitors (like Samsung SDS, LG CNS) and identify white spaces in the Korean market for Wipro’s service lines (AI, Cloud, Cybersecurity, Engineering).
Partner Marketing: Collaborate with local and global partners (AWS, Microsoft, SAP) to execute joint GTM strategies in the Korean language and business context.
Digital & Operational Excellence : Optimize Wipro’s digital presence in Korea, including localized website content and social media engagement
Support marketing of Wipro Innovation(or Experience) Lab in Korea
Strengthen Wipro’s Brand presence in Korea post-Harman DTS acquisition
Employer Branding : Position Wipro as an employer of choice and support talent acquisition
Content Creation: Oversee the production of Korean-language whitepapers, blogs, and videos that highlight Wipro’s local successes and global expertise.
Events Management: Lead Wipro’s participation in major Korean tech forums (e.g., AWS Summit Seoul) and host proprietary "Roundtables" for industry leaders
Media & PR: Manage relationships with Korean tech media and analysts to improve Wipro’s share-of-voice in the local press.
Equipping the local sales team with localized case studies, pitch decks, and "point-of-view" (POV) papers translated and nuanced for Korean business etiquette.
Collaborate with Sales & Pre-sales to accelerate the new pipelines
Design and execute multi-channel campaigns (LinkedIn, webinars, executive dinners) to generate a pipeline of qualified opportunities for the sales team
Account-Based Marketing (ABM): Develop bespoke marketing plans for "Platinum" accounts in Korea, focusing on personalized content for C-suite executives
Support C-Level and Leadership meetings with the customer
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Experience: Min. 10+ years in Corporate Branding, B2B marketing, preferably within the Global IT services or Tech Companies
Language: Native-level Korean and professional-level English are usually mandatory for coordinating with the corporate (APMEA) marketing team.
Culture: Deep understanding of culture and the importance of relationship-building in Korean business especially with Samsung, LG, Hyundai, and SK Group
Travel : Open for international travels for sales & marketing meeting/event/press release
Report : Reports to WE CS Korea Lead (Dotted report to Corporate Marketing Lead)
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Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention.
Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicants including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis. Wipro provides equal opportunities to all and values diversity.
