Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
Job Description:
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Drives online sales growth by managing e-commerce channels, optimizing product visibility and conversion, and executing channel promotions aligned with brand and commercial strategy.
Roles and Responsibilities:
Omnichannel & Channel Strategy
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Develop and execute annual/ Quarterly strategies to drive profitable growth across CVS E-Commerce (Smart Order), and existing EC Channels.
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Identify and develop new route-to-market opportunities, partnerships, and digital commerce platforms.
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Lead channel-specific growth initiatives aligned with commercial and brand objectives.
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Build an omni-channel strategy that is tightly aligned with offline sales and execution priorities.
Joint Business Planning (JBP)
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Working together with Off trade team; own the development and execution of annual Joint Business Plans on EC.
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Define growth targets, promotional calendars, and investment priorities with strategic accounts.
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Conduct regular business reviews and performance tracking to ensure delivery against agreed objectives.
Customer Exclusive Innovation
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Lead the development and execution of customer-exclusive products and channel-specific innovations.
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Collaborate with Brand Marketing, CCM, Supply Chain, and Commercial teams to create:
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Exclusive SKUs
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Limited Edition Packs (LEP)
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Value Added Packs (VAP)
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Seasonal and occasion-based offerings
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Build innovation roadmaps that support customer differentiation and incremental growth.
Commercial Planning & Performance Management
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Manage channel P&L and deliver revenue, profit, and market share objectives.
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Analyze sales performance, shopper behavior, and category trends to identify growth opportunities.
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Develop forecasting and business cases for new product launches and customer-specific initiatives.
Cross-Functional Leadership
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Partner closely with Marketing, Sales, CCM, Supply Chain, and Finance team to ensure OTIF target delivery.
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Lead cross-functional projects to deliver customer plans, innovation launches, and commercial excellence initiatives.
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Champion a consumer-centric and data-driven approach to decision making.
Key Account Management (Optional)
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Manage strategic relationships with major convenience retail partners and online customers.
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Negotiate promotional programs, and visibility initiatives.
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Drive category leadership by leveraging shopper insights and market trends.
Preferred Experience
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5+ years of experience in FMCG, Beverage, Spirits, or Consumer Goods industries.
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Proven experience managing CVS Channel accounts and/or E-Commerce customers.
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Demonstrated success in Joint Business Planning (JBP), commercial negotiations, and customer-specific innovation projects.
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Experience launching exclusive products, VAPs, LEPs, or channel-specific SKUs.
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Strong understanding of omnichannel retail and shopper marketing principles.
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Strong English communication skills preferred.
Our commitment to Diversity & Inclusion:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.
