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Channel Development Manager

FERRERO -
서울

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상세 직무 내용

Sales

Job ID:

77009

Seoul, 11, KR (On-Site)

Permanent

About the Role:

A Channel Development Manager role drives sustainable business growth, strengthens market presence, and unlocks new commercial opportunities across assigned channels. Reporting to the Sales Director Korea, this role will be responsible for developing and executing channel strategies that support revenue growth, market share expansion, and profitable business performance. The Channel Development Manager will work closely with distributors, customers, and internal cross-functional teams to ensure strong commercial execution, effective partner management, and continuous improvement of channel performance.

This is an exciting opportunity for a commercially driven professional with strong experience in channel development, distributor management, and eCommerce knowledge who is ready to contribute to Ferrero’s long-term growth ambitions in Korea.

Main Responsibilities:

Define and drive channel strategies in alignment with the overall business direction
Develop annual operational sales plans and contribute to medium-term sales strategies for assigned channels
Identify growth opportunities by channel and customer, prioritizing initiatives that support sustainable business expansion
Set targets and monitor performance across key indicators, including sales, market share, distribution, and overall business performance
Explore and develop new growth levers, including new channels, customers, and business models
Work with distributors to implement yearly promotional strategies and deliver agreed commercial objectives
Build and maintain strong relationships with distributors, retailers, vendors, platforms, and key customers
Lead Joint Business Planning, including eJBP where relevant, with distributors and key partners
Drive business growth and performance through effective partner collaboration and structured follow-up
Work with distributors to develop the product portfolio and execute assortment, pricing, promotion, and merchandising strategies
Optimize eCommerce content, including product pages, search visibility, reviews, and consumer activation plans, to improve conversion
Plan and implement shopper activation initiatives and digital campaigns
Monitor market trends, competitor activity, and best practices to continuously improve channel performance
Analyze current channel performance and identify future business opportunities
Develop SWOT analyses and performance reviews by channel and customer
Work with distributors to define action plans by customer and monitor progress against agreed objectives
Manage sales performance and track KPIs, including revenue, ROI, market share, and investment effectiveness
Lead regular business reviews and performance reporting, ensure trade spending is managed in line with Ferrero’s commercial guidelines
Collaborate closely with Sales, Marketing, Trade Marketing, Supply Chain, Finance, Quality, and Legal teams
Collect and analyze account performance data, market trends, scan data, promotion results, and project evaluations
Prepare internal reports and insights to support data-driven business decisions

About You:

University degree in Business, Economics or related field
Significant experience in sales, channel development, key account management, distributor management, or a related commercial role
Strong understanding of channel strategy, customer development, and commercial execution, FMCG MNC experience is preferred
Experience in managing and negotiating with distributors, retailers, and key business partners
eCommerce experience, preferably including platform management, digital activation, content optimization, and performance tracking is highly regarded
Solid understanding of consumer activation across both online and offline channels
Strong analytical skills, with experience managing KPIs, ROI, budget allocation, and performance reporting
The ability to work effectively in a cross-functional and international environment, strong stakeholder management
An agile mindset, strong execution focus, and the ability to turn insights into actionable plans
Advanced knowledge of MS Office tools, experience with Power BI is a plus
Fluency in English and Korean, written and spoken

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.

Our Application Process

We’re constantly looking for talented individuals who are ready to be part of our dynamic and growing organization. Ferrero is a company with a global presence and family values. Join us!

1. Apply

Complete your online application, upload your CV and include brief cover letter to help us understand your experience and interests

2. Assess

Our HR team will arrange a phone or video interview if we feel your qualifications are a good match for the job

3. Interview

If the first interview goes well, you’ll be invited to speak with a Ferrero manager to assess your competencies, technical aptitude and fit within our dynamic organization

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