The opportunity
As a key member of Unity’s Korea Marketing organization, the Growth Marketing Manager (Adtech), Korea will drive digital engagement strategies that connect Unity with its creators and customers.
This role creates a unique bridge: you will act as the marketing communication lead for Unity’s Grow (Ad Tech) business, while actively contributing to the broader Korea Marketing team’s major initiatives.
You will move beyond simple execution to architect high-impact digital campaigns, activations, and lead nurturing programs.
This position is ideal for a collaborative marketer who thrives in a team environment, managing both specific business goals (Grow) and large-scale corporate projects (e.g., Unite).
What you'll be doing
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Lead Grow (Ad Tech) Marketing Communications: Drive the localized go-to-market strategy and communications for the Grow (Ad Tech) business. Work closely with the Sales team to ensure messaging aligns with business priorities.
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Drive Digital Activations & Webinars: Plan and manage the end-to-end execution of digital activations—from webinars and product promotions to leading the digital campaign components of major team-wide conferences like Unite.
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Execute Digital Campaigns: Design and implement demand generation campaigns across digital channels. Run seasonal promotions, newsletter campaigns, and product updates that engage the local developer community.
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Lead Nurturing & Automation: Leverage marketing automation tools and CRM systems to build effective email nurture streams that guide prospects from awareness to conversion.
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Team Collaboration & IMC Strategy: Collaborate within the Korea Marketing team to drive major corporate initiatives. Work alongside Event and Channel managers to ensure a cohesive IMC (Integrated Marketing Communication) strategy across all touchpoints.
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Data-Driven Optimization: Monitor campaign performance metrics (registrations, engagement, MQLs) to continuously refine strategies and report on ROI.
What we're looking for
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Ad Tech / Mobile Industry Insight: Experience in or a strong understanding of the mobile app economy, advertising tech, and game publishing is highly desired.
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Digital Campaign & Activation Expertise: Strong track record of planning and executing B2B digital campaigns, activations, and webinars. Experience in driving user engagement through creative online initiatives.
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Marketing Automation Proficiency: Experience with CRM and marketing automation platforms to drive lead lifecycle management and email marketing strategies.
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Strategic & Hands-on: Ability to set the strategic direction for the Grow business while being hands-on with campaign execution and operational details.
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Communication: Fluent English communication (verbal \\& written) is required for global collaboration; native-level Korean proficiency.
You might also have
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Experience in both in-house and agency environments
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Experience in the Gaming, SaaS, or Ad Tech industry.
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Experience in content marketing or creating sales enablement materials.
Additional information
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Relocation support is not available for this position
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Work visa/immigration sponsorship is not available for this position
This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.
Benefits
At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.
Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.
While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program
Life at Unity
Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.
Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, disability, gender, or any other protected status in accordance with applicable law. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.
This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.
Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
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