Position Description
The Content Specialist’s goal is to promote the company’s brand in a meaningful way through effective digital campaigns and social media content. This person will be responsible for creating contents of social media and all Consumer Engagement activities to capture, nurture, and convert leads. The role will lead generating innovative social media content according to brand guidelines and engaging consumers through social media channels. You will work with Social Media Operation Specialist, Demand Generation Specialist, and multiple teams to develop the right content to meet company’s social media strategy, bringing your content to reflect business needs and market trends.
Responsibilities
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Work with Social Media Operation Specialist to develop and update social media strategies, tactics, and schedules to grow brand awareness, engagement, and sales
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Work with Demand Generation Specialist to support developing creative content for Consumer Engagement activities
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Work closely with China content team to create new content
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Create, schedule, and distribute content on social media channels.
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Support content creation for retail sales and other business
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Monitor competitors’ social media accounts for new products or services or changes in their marketing strategies
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Monitor other market SNS channels
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Always keen to industry and market trend
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Assist Marketing events on demand
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Develop Give-away items
Requirements
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A portfolio must be submitted
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Design capability is plus
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Should be comfortable with fast moving work culture
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Proven ability to interact with sales, product management, and other stakeholders
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Ability to meet deadlines with minimal supervision and to manage multiple projects from start to finish
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Creative and trend sensitive mind
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Business level fluency in spoken and written English
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Self-motivation, strong work ethic, and a passion for being hands-on in own work
