Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
General Description of the Role
The CCM (Channel & Customer Marketing) Manager – Off Trade is responsible for driving our growth and and brand presence in the off trade channel by implementing our channel strategies and providing the framework and tools essential to executing these strategies with our customer partners. Understanding where and how best to execute these channel strategies and finding the most impactful ways to engage our customers, shoppers, and consumers will be the key to success.
Key Responsibilities
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Develop the annual off-trade channel strategy and activation plan to maximize return on investment and deliver superior client experiences at the point of sale in line with global guidelines and local market priorities
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Build a clear picture of success for Campari’s portfolio across prioritized channel segments
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Manage and monitor activations / channel-level programs at scale across priority off-trade & Monitor activation effectiveness through clear KPIs
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Lead annual and monthly activation planning, budget allocation and performance tracking to ensure disciplined investment management and strong ROI
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Manage projects and communication with internal and external partners, including agencies, customers, wholesalers and distributors
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Coach field teams and partner with sales leaders to improve execution discipline, capability and consistency across regions
Experience Required & Skills
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Bachelor’s degree in Business Administration, Marketing or a related field
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8+ years of experience in the off-trade or off-premise channel
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Strong planning, organisation, prioritisation and decision-making skills, with the ability to manage complex project timelines
- Strong understanding of off-trade route-to-market, channel segmentation, execution standards and field activation in Korea
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Experience in budget management, investment prioritization and post-evaluation of activation ROI
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Strong capability in data analysis, KPI tracking and translating outlet and channel performance into actionable recommendations
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Demonstrates effective stakeholder management, understands the broader business context and is committed to delivering results
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Ability to work cross-functionally and influence stakeholders across Sales, Marketing, Finance and Operations
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High level of ownership, execution discipline and attention to compliance in a regulated category
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Fluency in both Korean and English is required
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People management experience is an advantage but not a must ; experience in the liquor industry is a plus
Our commitment to Diversity & Inclusion:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.
