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Business Development Manager
Mintegral – Seoul, South Korea (Remote)

About Us

Mintegral is a leading programmatic and interactive mobile advertising platform, focused on the APAC region with a global reach.
Powered by advanced AI technology, Mintegral provides global advertisers and developers with innovative and comprehensive experiences.
The company offers efficient mobile marketing and monetization solutions to help clients exceed their marketing goals.
Since its launch in 2015 as Mobvista’s self-developed programmatic platform, Mintegral has become one of the largest mobile advertising platforms in Asia.
Mintegral offers a full stack of programmatic products and services, including a Self-service Platform, DSP, SSP, Ad Exchange, and DMP.
The Mindworks Creative Studio provides publishers and brands with cutting-edge creative solutions, from traditional creative to the latest interactive ad formats.
For more information, visit: https://www.mintegral.com/en/

About This Role

The Business Development Director is responsible for both the demand and supply sides of the business.
The role involves prospecting, consulting, educating, and creating partnerships with SDK developer partners.
The focus is on developing relationships with game and app developers and selling Mintegral’s products.
Success in this role requires a comprehensive understanding of the mobile ad monetization ecosystem and the ability to sell technical product solutions to developers and publishers.

Duties and Responsibilities

Build strong relationships with direct advertisers and publishers in the South Korean market.
Become a trusted advisor to key decision makers at leading mobile game studios and app developers.
Manage a pipeline of accounts and achieve quarterly sales targets.
Take a consultative approach to understanding developers’ ad businesses and provide market insights.
Represent Mintegral at industry events and conferences.
Prospect clients in top game charts and through third-party tools.
Collaborate with internal teams, including account management, legal, product, and engineering, to ensure client success.
Develop and maintain strong industry and company knowledge.
Perform other related duties as assigned.

Requirements

Bachelor’s degree (BS/BA) required, preferably in business, marketing, or a related field.
Fluent in English and Korean.
Passionate about mobile games.
Minimum of 2 years’ experience in mobile/online advertising.
At least 2 years’ experience working with mobile app developers is a plus.
Excellent communication and presentation skills.
Knowledge of the mobile advertising ecosystem and SDKs.
Ability to quickly understand and apply new concepts.
Self-organized, proactive, and attentive to detail.
Data-driven mindset with the ability to analyze data for proposals and negotiations.
Ability to thrive in a fast-paced, start-up environment and perform under stress.
Familiarity with Salesforce, MS Excel, and Google Suite.
Willingness to travel 10-30% of the time.