We are looking for an experienced Commercial Marketing Manager to lead our B2B marketing strategy and execution in Korea.
In this role, you will oversee marketing across the Mid-Market, Small Business, and Channel segments, covering Lenovo’s portfolio of products, services, and solutions across the Intelligent Devices Group, Infrastructure Solutions Group, and Solutions and Services Group.
You will be responsible for strengthening Lenovo’s commercial brand presence and thought leadership in the Korean B2B market. Working closely with Korea leadership and Asia Pacific marketing teams, you will develop integrated marketing strategies, nurture customer demand, support strategic account-based marketing initiatives, and create meaningful engagement with customers and business partners.
This is an opportunity for a commercially minded marketing leader who can combine strategic thinking with hands-on execution and collaborate effectively across regional and local teams.
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Lead the quarterly marketing planning cycle, budget allocation, and Quarterly Business Reviews, ensuring alignment with Asia Pacific and Central Asia Pacific teams, the Korea Commercial General Manager, and segment leaders.
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Participate in Monthly Business Reviews, providing relevant marketing insights, recommendations, and business input.
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Partner with Asia Pacific commercial marketing and functional teams to bring the right guidance, tools, content, and assets to the Korea market.
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Develop and execute marketing strategies for Korea’s Mid-Market, Small Business, and Channel segments.
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Build joint marketing approaches with alliance partners such as Microsoft and Intel.
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Drive account-based marketing initiatives and use marketing automation tools to support lead nurturing and customer engagement.
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Plan and execute high-impact events for customers and business partners.
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Strengthen Lenovo’s presence at key industry and partner events.
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Lead the rollout of strategic commercial marketing projects across Korea.
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Work cross-functionally with Sales, Customer Services, Supply Chain, and other teams to ensure marketing initiatives are practical, aligned, and effective.
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Lead, guide, and develop the commercial marketing team.
In this role, you will collaborate closely with:
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Korea Commercial leadership and segment leaders
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Asia Pacific and Central Asia Pacific Commercial Marketing teams
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Commercial Marketing teams across markets including Indonesia, Thailand, Malaysia, Singapore, Vietnam, Hong Kong, Taiwan, and the Philippines
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Cross-functional partners across Sales, Customer Services, Supply Chain, and other business functions
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Alliance partners such as Microsoft and Intel
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Approximately 12 to 15 years of relevant marketing experience
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Strong knowledge of current marketing trends, supported by at least five years of relevant experience
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At least eight years of experience in digital and online marketing
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Demonstrated experience in B2B or commercial marketing
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Experience across both digital and social marketing, with an understanding of traditional above-the-line and below-the-line marketing
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Business-level English communication skills
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A self-starter with an entrepreneurial and ownership-driven approach
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Strong logical, analytical, and critical-thinking capabilities
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A practical, flexible, and results-oriented mindset
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Ability to work effectively across functions, markets, and regional teams
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Genuine interest in and working knowledge of products such as PCs and tablets
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Proficiency in Microsoft Excel and PowerPoint
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Ability to translate business priorities into clear and actionable marketing plans
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Strong stakeholder management and collaboration skills
The following experience would be an advantage:
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Experience managing marketing development funds with alliance partners such as Microsoft or Intel
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Previous experience in the PC or broader IT industry, including an understanding of channel structures
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Experience working within an international or multinational organization
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An established professional network within the IT marketing community
You are an experienced B2B marketing leader who is comfortable operating at both strategic and execution levels. You understand how digital, social, and traditional marketing channels work together to generate demand, build brand relevance, and engage commercial customers.
You can navigate a regional and cross-functional environment, influence senior stakeholders, and convert business priorities into practical marketing programs. Experience in the technology industry or in a multinational environment would be particularly valuable.
This role provides the opportunity to shape commercial marketing in Korea, collaborate with regional and global stakeholders, work with leading technology alliance partners, and drive programs that strengthen Lenovo’s relevance and presence across the B2B market.
