The Senior Manager, Coffee, Georgia (Korea) is responsible for leading the brand strategy and in‑market execution of Coca‑Cola’s coffee portfolio in Korea, with primary ownership of Georgia Coffee. This role translates brand equity into commercial growth, driving sales, profit, and market share through strong brand building, integrated marketing execution, and portfolio management.
Operating in a newly structured organization, this role is one level below the original Director scope but retains end‑to‑end brand ownership—requiring a leader who is strategically sharp, highly collaborative, and hands‑on. The role works closely with IMX, Innovation, Commercial, and Bottling partners to deliver short‑, mid‑, and long‑term growth objectives.
Brand Strategy & Business Planning
Brand Marketing & IMX Execution
Own the brand marketing calendar, including products, packaging, communications, and promotional activities.
Work closely with the IMX team and Coffee Content partners to deliver integrated, culturally relevant campaigns across media, digital, social, and in‑market touchpoints.
Portfolio & Innovation Collaboration
Commercial & Cross‑Functional Leadership
Partner closely with Commercial, Supply Chain, R&D, and Bottling teams to ensure strong commercial execution and system alignment.
Performance Management & Insights
Lead brand performance diagnosis and analysis, incorporating consumer insights, market trends, competitive landscape, channels, and customer dynamics.
Budget & Resource Management
Qualifications & Requirements
Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) Design
Location(s):
Korea, Republic of
City/Cities:
Seoul
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
July 31, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
