Come join us at L’Oréal - the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power.
Together, we tackle big challenges while making sure we stay highly committed to making the world more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together!
The (Sr.) Business Planning Manager is a pivotal strategic leader within the Professional Products Division (PPD), driving commercial growth by converting complex market, sales, and inventory data into actionable business intelligence. Reporting to the Division General Manager, this role owns sales forecasting, tracking, and performance analysis, providing the intelligence needed to optimize strategies and maximize revenue.
As a key partner to Brand Teams, Finance, Operations, Ecom Teams and Field sales forces, you will lead the monthly commercial planning process, safeguard pricing & profit structures, and spearhead transversal strategic projects to build a sustainable, data-driven commercial growth.
Key Responsibilities
A. Planning & Forecasting
- Commercial Forecast Construction: Build and maintain the Commercial Customer Forecast by category and by channels, integrating multiple variables including Sell-In (SI), Sell-Out (SO), Baseline trends, Promotional impacts, and New Product Launches.
- Commercial Sales Landing estimates: Partner closely with sales teams to measure and predict weekly sales trends. Ensure accurate forecasting of business risks/opportunities and manage the escalation process when necessary.
- Strategic Alignment: Ensure consistency from an account perspective by partnership with cross-functional partners and aligning bottom-up forecasts with top-down strategic goals.
- Growth Governance: Lead and animate the monthly commercial planning process, acting as the key contributor for weekly Sales Estimate meetings and monthly Sales Review Meetings.
- Risk & Opportunity Management: Proactively anticipate potential market risks and identify growth opportunities to ensure business continuity and target achievement.
- Division Planning: Converting marketing and activation calendars into precise commercial constructs.
B. Analytics
- Performance Analysis: Analyze regular sales performance reports and develop actions plans. Lead performance meetings to highlight key trends, significant variances, and emerging opportunities.
- Launch & Promotion ROI: Collaborate with Activation Managers to analyze major product launches ("Key Bets") and high-budget promotional campaigns (discounts, bundles, cycle deals) to measure ROI and market impact.
- Actionable Insights: Deep-dive into sales data to identify areas for improvement. Translate complex data sets into actionable insights and strategic recommendations to drive growth for the division.
C. Transversal Strategic Projects
For example - 1) Optimize PPD commercial contracts and Salon Agreements (including MAG - Salon Target models and customer rebates) to fuel future growth. 2) Field Force Productivity: Evaluate field team and salon-reach productivity metrics, sharing data-driven strategic insights with the Commercial Director.
- Go to Market Projects: Act as the division's project lead on market expansion initiatives and go-to-market (GTM) business simulations.
- Strategic Storytelling & Visual Data Articulation: Mastery in structuring clear business narratives and using visual graphics, charts, and illustrations to deliver powerful,to facilitate senior leadership decision-making.
- Professional Experience: Minimum 10-12+ years of progressive experience in Business Planning, Trade Marketing, Commercial Strategy, or Corporate Finance within the FMCG, Retail, or Beauty industries.
- Commercial Acumen: Deep, operational understanding of retail and B2B dynamics, specifically the relationship between Sell-In, Sell-Out, Stock (SISO), Gross-to-Net (GTN) management, and multi-channel pricing.
- Data Synthesis: Ability to transform raw data from various sources (SO, SI, Promo, Launch) into a coherent commercial story.
- Strategic Communication: Proficiency in leading high-level meetings (e.g., Zone Meetings) and escalating critical risks to senior leadership with clarity.
- Collaborative Leadership: Proven ability to work as a "Business Partner" across different units (BPs) and brands to influence stock and sales strategies.
- Technical Excellence: Advanced proficiency in data visualization and forecasting tools to manage complex SKU-level and account-level analytics.
Education
University graduate
Years of experience
10-12 years
Experience
Experience in Business Planning, Trade marketing or Finance with commercial understanding
Language
Fluent in both Korean and English (for Global/Zone reporting)
Other Skills
Proficient in MS Office (Excel, PowerPoint) and data analysis tools
WE ARE ENGAGED & COMMITTED:
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.
The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.
We are proud to be an equal opportunity employer.
(*Please attach your updated Eng. resume when you apply.)
