Job Mission:
CHANEL Korea is moving towards a client-centric brand, aiming at redesigning the client experience leveraging a new Omnichannel eco-system.
This position assumes responsibilities of supporting a Senior Omnichannel Professional in :
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Own and orchestrate digital touchpoints and omnichannel initiatives across the client journey to deliver a seamless experience
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Act as a business product owner (PM) for key digital platforms, ensuring alignment with business, tech and APAC region to deliver scalable and high-impact solutions
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Drive end-to-end omnichannel activation, including test & learn initiatives, to continuously optimise client engagement
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Plan and execute automated CRM journeys to maximize lifetime value hrough a strong brand experience
Key Responsibilities:
Digital Touchpoint Ownership (PM Role)
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Define and manage roadmap for key CX digital touchpoint
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Translate business needs into clear functional and data requirements for tech/ digital teams
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Lead feature prioritisation based on business impact, client experience, and usage insights
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Co-oversee end-to-end delivery, testing, and rollout of new features and enhancements
Omnichannel Initiatives & Project Management
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Lead and manage key omnichannel initiatives
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Ensure alignment of initiatives across CRM, retail, e-commerce, and data platforms
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Drive structured test & learn initiatives to validate hypotheses and optimise performance
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Coordinate cross-functional execution to ensure timely and effective delivery
Automated CRM journey Planning & Execution
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Define opportunities to maximize lifetime value across client segments through data analysis
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Plan client journeys across omnichannel touchpoints, incorporating relevant assets and offers such as gifts and services
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Develop marketing copy tailored to the personalized needs of each client segment
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Lead the end-to-end execution of each client journey as a project manager, aligning cross-functional tech and business stakeholders
Performance & Optimization
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Define KPIs for digital touchpoints and omnichannel initiatives
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Leverage data to inform decision-making, prioritisation, and performance tracking
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Analayse and utilise data for deeper client and behavioural insights
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Continuously optimise journeys and initiatives based on performance and learnings
Role Specifications:
5-8 years of experience in a customer-centric business environment, digital/ CRM function, or consulting firm
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Minimum 3 years’ experience in relevant Digital/ Digital Marketing /CRM/ Omnichannel roles, preferably within the luxury industry and/or a Digital agency
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Proven experience in digital project management or product ownership, with the ability to manage end-to-end delivery (planning, requirement definition, development, testing, rollout)
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Strong understanding of CRM, CX, and omnichannel ecosystems, with hands-on experience in campaign management and client journey orchestration
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Ability to translate business needs into clear functional and technical requirements, and effectively collaborate with IT/TDS and development teams
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Client-centric mindset with a strong understanding of client experience and engagement across touchpoints
Academic / Professional Qualifications :
4 years university degree
Required Competencies
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High interest in digital, omnichannel, and O2O trends, with curiosity toward emerging technologies and innovation
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Strong stakeholder management and communication skills, with the ability to align and influence cross-functional teams
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Proactive, structured, and detail-oriented, with the ability to manage multiple projects and troubleshoot issues in a fast-paced environment
