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Marketing specialist (MDx & WHC)

BD -
서울

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채용공고 세부정보

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Job ID

R-540858

Job Description Summary

The Marketing Specialist (MDx & WHC) plays a key role in strengthening and accelerating growth across DS’s core growth platforms. This role is responsible for executing go-to-market strategies, managing strategic products and portfolios, and driving KOL engagement to translate scientific value into meaningful market adoption. The position works closely with Sales and cross-functional teams to deliver high-impact market initiatives and maximize commercial effectiveness.

Job Description

Role Summary

Key Responsibilities

Go-to-Market Strategy & Execution

Execute go-to-market strategies for MDx and WHC portfolios to support sustained growth and market expansion
Translate strategic priorities into actionable marketing initiatives and field-ready execution plans
Support consistent and effective market execution across priority segments and customer groups

Product & Portfolio Management

Manage assigned products and portfolios, including positioning, messaging, and value proposition
Develop, maintain, and optimize marketing and sales enablement materials to support market adoption
Ensure strong product ownership and alignment of messaging across channels

KOL Engagement

Build and maintain strong relationships with key opinion leaders (KOLs) to enhance scientific credibility and market influence
Support KOL-driven activities such as symposiums, congress engagements, and scientific discussions
Collaborate with internal stakeholders to effectively translate scientific insights into market-relevant communication

Market Activities & Growth Initiatives

Execute market-facing activities including conferences, campaigns, and customer engagement programs
Identify growth opportunities and support market development activities in close collaboration with Sales
Contribute to initiatives that strengthen market penetration and long-term platform adoption

Cross-functional Collaboration

Work closely with Sales, Application and other functional teams to ensure aligned execution and strong market impact
Act as a proactive marketing partner to support shared commercial objectives

Qualifications

Required

At least 2 years of hands-on experience in the molecular diagnostics field (e.g., MDx, molecular assays, molecular platforms, or related diagnostic environments)
Practical experience working with products, customers, or market activities in molecular diagnostics
Ability to manage products and market activities end-to-end with a strong ownership mindset
Excellent communication and stakeholder management skills
Business-level proficiency in Korean and English

Preferred

Experience in diagnostics, medical devices, or healthcare industry
Experience working with KOLs and scientific or clinical marketing activities
Experience in portfolio management or market development roles
Self-motivated and proactive, with strong ownership and the ability to drive initiatives independently

Required Skills

Optional Skills

Primary Work Location

KOR South Korea - Seoul HQ

Additional Locations

Work Shift

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